PARKA CLUB

Press kit

SeoulBeat Wave

Rookie Trio PARKA CLUB Finds a Quiet Niche in a Loud Scene

In a landscape dominated by high-energy dance tracks, rookie trio PARKA CLUB is making a surprisingly quiet impression. Their debut single, 'First Snowfall,' currently holding at #35 on the Melon 100, offers a stark contrast. Embracing their 'winter-core' concept, the track is a masterclass in 'hush-pop'—all breathy vocals, minimalist synths, and delicate melodies. While not a chart-topper, this deliberate, atmospheric approach has earned them a small but dedicated following, proving there’s still room for subtlety in the industry. It's a promising start for a group daring to whisper rather than shout.

What the scene says

• cozyclubmember

  Finally, a group that isn't just noise! #35 is amazing for a debut with no hype. They're artists, not just idols. PARKA CLUB fighting!

• chartwatcher99

  Calling #35 a 'niche' is generous. My faves charted top 10 on their debut. This 'hush-pop' is just boring. Wake me up when they have a chorus.

• bluehoodieblue

  Okay but where can I get the white puffer jacket from the music video? The one with the fuzzy hood? I need it for this winter, seriously.